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Tuesday, June 8, 2010

Toy Story 3 Games :Marketing

The film's first teaser trailer was released with the Disney Digital 3-D version of the film Up on May 29, 2009. On October 2, 2009 Toy Story and Toy Story 2 were re-released as a double feature in Disney Digital 3-D. The first full-length trailer was attached as an exclusive sneak peek and a first footage to the Toy Story double feature, on October 12, 2009. A second teaser was released on February 10, 2010, followed by a second full-length trailer on February 11 and appeared in 3D showings of Alice in Wonderland. On March 23, 2010, Toy Story was released on Blu-ray/DVD combo pack which included a small feature of "The Story of Toy Story 3 Games". Also, Toy Story 2 was released on that day in the same format which had a small feature on the "Characters of Toy Story 3". On May 11, 2010, both films had a DVD-only re-release which contained the features.
Mattel Thinkway Toys and Lego are among those who will make toys to promote the film.Disney Interactive Studios has also produced a video game based on the film.
Toy Story 3 was featured in Apple's iPhone OS 4 Event on 8 April 2010, with Steve Jobs demoing a Toy Story 3 themed iAd written in HTML5.
Pixar designed a commercial for a toy, Lots-o'-Huggin' Bear, and formatted it to look like it came from an old VCR recording. The recording was altered with distorted sound, noise along the bottom of the screen, and flickering video, all designed to make it look like a converted recording from the 1980s. A Japanese version of the commercial was also released online.
On Dancing With the Stars' May 11, 2010 episode, the Gipsy Kings performed a Spanish language version of the song You've Got A Friend In Me. It also featured a paso doble dance which will be featured in the film. It was choreographed by Cheryl Burke and Tony Dovolani.

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